The Duo Behind Crowne Entertainment

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Left: Shazzy Right: Saad


Planning a function, whether it be a wedding, birthday or even just a party, is not easy. Especially when it's a Desi function in a foreign country. Sometimes it can be difficult explaining your needs to someone from a different culture. Luckily for you Americans you have the very talented Crowne Entertainment to cater to all your needs! Find out more about the guys behind the company where we talk about their brand and of course fashion.


Who is behind Crowne Entertainment?

Crowne Entertainment began back in 2011 and was founded by Shazzy and Saad. Over the years, our team has expanded as we now have a videographer, photographer, website and graphics designer. Each individual possesses a unique set of skills that they can apply and are expected to do their part in a professional manner. The Crowne entertainment team is knit together like a family rather than individuals, as we’ve all known each other for a few years.

Why did you start this company?

Initially, the company had started off as a local Hookah catering company in the city of Birmingham, Alabama. At that point, our company was known as Crowne Hookah and we catered hookahs to different parties and events across the city. Besides hookah, we were also responsible for designing promotional media for the event, bringing in our own photographer and our own resident Dj. While myself (Shazzy) handled all logistics and bookings, Saad was our premier Dj at various weddings, parties and events. Over the summer of 2013, Saad landed an opportunity as Mickey Singh’s tour Dj at a few shows through the country and we eventually ventured out in to a booking company by the fall of 2013. From there on, I hired individuals and began advertising ourselves as a booking company through out North America and are now expanding internationally. Alhumdullilah, we were blessed enough to have individuals believe in us and allow us to gain invaluable experience.

How long have you been around for?

We’ve been active since 2011.

What services do you provide?

We are relatively experienced in the field as we’ve been able to manage and host multiple events, in a short span of time that has allowed us to gain invaluable experience within the entertainment field. We offer a variety of services but not limited to :

Event management
Artist bookings
Dj and dholi bookings for weddings and parties
Promotional media that includes flyers and promotional videos
Artist management
Marketing opportunities for artists and events.
Brand management.

Our clients expect us to think out of the box. We are artists and producers in our way. We like to believe that we are trendsetters and our focus is to create unique brand experiences. Clients pick us when they’re ready to get noticed and stand out. Since we are a fully integrated company, our clients benefit from having all of their marketing, media, web, events, video and advertising initiatives creatively streamlined under one roof, with one point of accountability.

Where are you located and where are you willing to work?

We operate from Atlanta, Georgia within the United States and from Dubai, United Arab Emirates. However, over the years, we’ve been able to host events in multiple cities such as New York, Atlanta, Chicago, California and Washington DC to name a few. We’ve done college shows at different universities such as Northwestern University (in the city of Chicago) and have also worked with multiple conventions such as the annual APPNA (Association of Physicians of Pakistani descent of North America) convention. We are willing to work anywhere so as long as we see potential at organizing a marquee event.

What has been your favourite moment working in this business?

One of the more rewarding aspects has been having the opportunity at developing a close and working relationship with multiple artists across the globe. There are a lot of “Fake” promoters that represent themselves as artist managements. We do not represent anyone specific, but since we have worked with multiple artists a number of times, we’ve been able to build a trustworthy relationship with them. Our work speaks volumes for itself. Enjoying a good business relationship with artists has allowed us to land better deals for our clients.


Where do you hope to be in the future?

While each of us are also focused at pursuing our own personal goals and careers, we have a vision of which direction we want Crowne Entertainment to head to. We are interested at hosting larger scaled events and international shows across the globe. I would rather let our work do the talking!

Who are your style inspirations?

Surprisingly, we don’t have any specific fashion icon that we look up to for style inspirations. We believe in creating our own persona. Have you ever heard of the saying“ Look good, feel good, do good”? Dressing well conveys positive attitude and I personally believe that everyday has tremendous potential so when I wake up, I dress to reach that potential. Personal style brings out your best qualities and makes you feel and look the best inside and out.

Where do you both like to shop?

Our closets are filled with clothing from a variety of brands. We don’t have a personal favorite but believe that whether a shirt is $3 or $300, it is about how you wear it, not the price or brand associated with it. But a few favorites include Zara, H&M, Burberry and Ermenegildo Zegna.

What fashion advice would you give to our male followers?

Fashion is all about expressing your self. It is a way to voice your personality without having to say anything. If I were to give any advice, it would be to dress comfortably but confidently. It is all about confidence: the better you feel about your clothing, the more confidant you may seem. Most importantly, dress for your self, not to meet expectations.

What are your social media platforms?

We are on facebook, twitter, instagram and are currently in the process of redesigning our own website.

Twitter: @CrowneEnt
Instagram: @Crowne_Ent

Shazzy
Twitter: @ShazzyMeow
Instagram: @ShazzyMeow

Saad
Twitter: @DjScheme
Instagram: @Dj_Scheme


How can you be contacted?


Some of the events Crowne Entertainment have organised


They really know how to get a crowd going!


Shazzy, one half of the duo behind Crowne Entertainment 


Saad, the other half behind Crowne Entertainment



Some more photos of their clients rocking out at their parties.

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